Selected programmes
Generative AI pricing engine
WestJet with Fetcherr
Implementation of a Large Market Model for automated pricing, inventory and publishing decisions, delivered for the commercial business with IT, cybersecurity and executive leadership.
Senior project lead. Directed the project managers, ran the steering committee and presented to the executives.
TravelPulse CanadaAtmospheric observation initiative with NOAA
WestJet with FLYHT
Water vapour sensors fitted to five aircraft on Pacific routes, feeding wind, temperature and moisture profiles to the US National Weather Service through the National Mesonet Program. NOAA described them as the first such installations on aircraft in a decade.
Senior project lead. Oversaw the project managers, chaired the steering committee and reported to the executives, working across the airline, FLYHT and NOAA.
Skies MagazineSkyProf route profitability system
WestJet with Finance and IT
Cloud route profitability analytics rebuilt and relaunched, alongside a series of rapid proofs of concept applying generative AI and NLP to guest segmentation and contact centre performance.
Central coordinator. Aligned the participating business units, resolved cross-functional dependencies and drove the work through to delivery.